1. What audience is the advertisement trying to appeal to?
This advertisement is aimed at an audience that enjoys drinking tea. The tagline “the tea for every taste” suggests that this product is aimed at a very wide range of audiences.
2.How is the product positioned in the Ad? Does the company use a photographic image of the product?
The product is the main focus in this advertisement, being placed in the middle of the advert leaning on the side of a glass. Having the product placed here makes t stand out from, especially as it is the only thing that includes colour within the advertisement.
3.How is the taste and texture of the product communicated?
The taste and texture are not a big element of this design, as they have not really been communicated at all. The use of a lot of white space actually suggests the opposite of the tea being a hot beverage; it makes the product come across as cold.
4.How do the headline and tagline of the advert help to draw in the viewer?
The headline “Break with Tradition” is a cleaver play on words making it appealing to the audience. Having the headline in a relatively small text and placed below the product also entice the viewer to keep reading the rest of the text.
5.In your opinion is the advertisement effective?
In my opinion this advertisement is quite successful and effective although the colour scheme could change to make the product and colours match a little better. The simplicity of the advert is very nice and creates a clean and modern feel for the product.
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