La Zuppa Soups

1.What audience is the advertisement trying to appeal to?
The advertisement for La Zuppa Soup looks to be aimed at a general middle class audience with busy lifestyles. This is made evident through the use of words like ‘home-made’ & ‘Guilt-free.'

2.How is the product positioned in the Ad? Does the company use a photographic image of the product?
In comparison to the champagne advert, this advertisement positions the product right in the middle of the page as the main element of the design. The product has been photographed although the quality of the image fairly poor.

3.How is the taste and texture of the product communicated?
The taste of the product is communicated through the images on the product packaging. The packaging shows images of the ingredients and flavours of that particular soup. The texture is something that is not really communicated through this advert.

4.How do the headline and tagline of the advert help to draw in the viewer?
The headline in this advertisement is very eye catching and simple, making it draw in viewers. The simplicity of the tagline intrigues the audience to look and read further into the product and advertisement.

5.In your opinion is the advertisement effective?
In my opinion this advertisement could be a lot more effective if I showed the actually contents of the packaging as a hot bowl of soup. In doing this, the advert could be more appealing as the audience will create a need to soup!