1. What symbols/colour has the company used to persuade their target audience (children or Adults)?
Arnotts have used a lot of different colours and symbols to persude the target audience, this being children. With the use of a lot of bright colours this packaging appeals to children as it stimulates their mind. Also with the use of a cartoon image on the packaging is very appropriate when marketing to a young children audience.
2. What sort of message do you think the colours are trying to convey? Do the colours the company has used for the packaging indicate taste/flavour?
The use of bright colours on this packaging convey a message to children that these biscuits are ‘fun and exciting.’ Along with using the bright colours in the graphic on the packaging the use of brown for the tiny teddy in the picture indicates that the flavour of the biscuits is chocolate.
3. What style of typography has the company used (serif/san serif/italic/bold) and what does this say about the brand?
Arnotts has also used a san serif typeface although, unlike ital, it is very bold and has rounded edges. This typeface is very fun and juvenile, suiting the audience the biscuits are aimed at. Using this type of font conveys the brand as a very fun-loving way.
4. What materials/construction has company used to package the biscuits? In your opinion is the packaging functional?
Like ital arnotts have used a cardboard to create their packaging and again like ital the biscuits are being kept fresh in an airtight plastic bag. In my opinion the packaging is very functional and easy to use. They have used a tab system on the top of the box to tell the audience where and how to open the box properly.
5. In your opinion is the packaging eco-friendly and/or sustainable? Why/why not?
This packaging is 95% recycled so in my opinion it is eco-friendly and sustainable. The cardboard can be recycled and the brand actually asks users on the packaging to recycle the cardboard and dispose of the plastic wrapping thoughtfully.
No comments:
Post a Comment