1.What audience is the advertisement trying to appeal to?
This advertisement is trying to appeal to an up-market, affluent audience. This can be seen by the use of an image where the people are dressed in expensive evening ware drinking champagne.
2.How is the product positioned in the Ad? Does the company use a photographic image of the product?
The product is positioned in the lower right hand corner of the advertisement and it seems to be a part of the image that takes up the entire page. Although there are other things in the image the product has been positioned just the correct amount of distance away from the other elements in the image to make it sit on its own and stand out.
3.How is the taste and texture of the product communicated?
The taste and texture of this product is communicated through the big band of red bubbles that take up the entire middle band of the advertisement. The bubbles represent the bubbly consistency and taste of champagne. The use of the red to display these bubbles is consistent with the brand logo as they use a red ribbon band across the middle of their bottle design.
4.How do the headline and tagline of the advert help to draw in the viewer?
There is no real headline is this advertisement although the tagline reads: :The art of Improvisation.” This tagline helps to entice the target audience as it describes the champagne as an art… art being one thing that may be an interest to this type of audience.
5.In your opinion is the advertisement effective?
In my opinion this advertisement is relatively effective. Although, more emphasis could be placed on the message and placement of the product within the advertisement.
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