La Zuppa Soups

1.What audience is the advertisement trying to appeal to?
The advertisement for La Zuppa Soup looks to be aimed at a general middle class audience with busy lifestyles. This is made evident through the use of words like ‘home-made’ & ‘Guilt-free.'

2.How is the product positioned in the Ad? Does the company use a photographic image of the product?
In comparison to the champagne advert, this advertisement positions the product right in the middle of the page as the main element of the design. The product has been photographed although the quality of the image fairly poor.

3.How is the taste and texture of the product communicated?
The taste of the product is communicated through the images on the product packaging. The packaging shows images of the ingredients and flavours of that particular soup. The texture is something that is not really communicated through this advert.

4.How do the headline and tagline of the advert help to draw in the viewer?
The headline in this advertisement is very eye catching and simple, making it draw in viewers. The simplicity of the tagline intrigues the audience to look and read further into the product and advertisement.

5.In your opinion is the advertisement effective?
In my opinion this advertisement could be a lot more effective if I showed the actually contents of the packaging as a hot bowl of soup. In doing this, the advert could be more appealing as the audience will create a need to soup!

G.H MUMM Champagne

1.What audience is the advertisement trying to appeal to?
This advertisement is trying to appeal to an up-market, affluent audience. This can be seen by the use of an image where the people are dressed in expensive evening ware drinking champagne.

2.How is the product positioned in the Ad? Does the company use a photographic image of the product?
The product is positioned in the lower right hand corner of the advertisement and it seems to be a part of the image that takes up the entire page. Although there are other things in the image the product has been positioned just the correct amount of distance away from the other elements in the image to make it sit on its own and stand out.

3.How is the taste and texture of the product communicated?
The taste and texture of this product is communicated through the big band of red bubbles that take up the entire middle band of the advertisement. The bubbles represent the bubbly consistency and taste of champagne. The use of the red to display these bubbles is consistent with the brand logo as they use a red ribbon band across the middle of their bottle design.

4.How do the headline and tagline of the advert help to draw in the viewer?
There is no real headline is this advertisement although the tagline reads: :The art of Improvisation.” This tagline helps to entice the target audience as it describes the champagne as an art… art being one thing that may be an interest to this type of audience.


5.In your opinion is the advertisement effective?
In my opinion this advertisement is relatively effective. Although, more emphasis could be placed on the message and placement of the product within the advertisement.

Twinings Traditional Tea

1. What audience is the advertisement trying to appeal to?
This advertisement is aimed at an audience that enjoys drinking tea. The tagline “the tea for every taste” suggests that this product is aimed at a very wide range of audiences.

2.How is the product positioned in the Ad? Does the company use a photographic image of the product?
The product is the main focus in this advertisement, being placed in the middle of the advert leaning on the side of a glass. Having the product placed here makes t stand out from, especially as it is the only thing that includes colour within the advertisement.

3.How is the taste and texture of the product communicated?
The taste and texture are not a big element of this design, as they have not really been communicated at all. The use of a lot of white space actually suggests the opposite of the tea being a hot beverage; it makes the product come across as cold.

4.How do the headline and tagline of the advert help to draw in the viewer?
The headline “Break with Tradition” is a cleaver play on words making it appealing to the audience. Having the headline in a relatively small text and placed below the product also entice the viewer to keep reading the rest of the text.

5.In your opinion is the advertisement effective?
In my opinion this advertisement is quite successful and effective although the colour scheme could change to make the product and colours match a little better. The simplicity of the advert is very nice and creates a clean and modern feel for the product.