Adult biscuit brand

Ital Classic European Choc Hazelnut Biscottini






1. What symbols/colour has the company used to persuade their target audience (children or Adults)?
Ital has used a very simple box design although the use of dark chocolate brown is what helps persuade adults to purchase their product. They have used a simple image of the product on the front of the packaging, another feature that appeals to the audience as they can see what they are buying.

2. What sort of message do you think the colours are trying to convey? Do the colours the company has used for the packaging indicate taste/flavour?
The use of chocolate brown and white on this packaging design creates a very clean look for the product. As the biscuits are a choc hazelnut flavour the use of the chcoclate brown helps to evoke the taste of the product. Brown stimulates the senses and conveys indulgence making this product appeal to those adults who wish to ‘treat’ themselves or indulge in something they may not always purchase for themselves.

3. What style of typography has the company used (serif/san serif/italic/bold) and what does this say about the brand?
A thin San Serif typeface has been used on this packaging. Using this type of font supports the clean, modern feel the brand is trying to convey through the use of the brown and white colour scheme. Making the font very light gives the product a very elegant feel, again supporting the notion that this brand is very indulgent for most adults.

4. What materials/construction has company used to package the biscuits? In your opinion is the packaging functional?
The packaging for this brand is made from cardboard and is constructed in a simple box design. Although to make it a little more interesting and different from other biscuit brands they have ran a sliced edge down the left front corner of the box. This curved slice also conveys the consistency of chocolate making it again appeal to the audience. The packing design is very functional and easy to use and understand. All that needs to be done is for the top flap to be opened by separating it from the under flap.

5. In your opinion is the packaging eco-friendly and/or sustainable? Why/why not?
In my opinion this packaging is quite eco-friendly and sustainable. The packing is only made up of cardboard which can be recycled with the biscuits being kept fresh in an airtight plastic bag.