Experimentation

These are some different angles i could take with the same logo design...

Colour experimentation

These are some experiments with the colour palette i chose...

More variations

I have created a few variations of my original logo design by playing around with the distortion of the opera house triangle designs...

More logo brainstorming...

I have been playing around with my original logo design and came up with this..



I also came up with this new design sing the opera house as inspiration.. Now im just confusing myself! haha

Below are just some basic block colour options for my logo design. None of these are sticking out to me yet but I am leaning towards the deep red/ochre colour to depict the Australian barren land.

Possible logo designs

These are two logo designs that I am experimenting with for my Tukka Logotype. I have tried both of them in different sizes, on different angles and directions to see what I like the best. Next I am going to apply the pantone colours I selected.

PANTONE Colour Palette

The colours I extracted from my image of a Warratah flower are all very earthy colours. I chose these colours because I believe that browns, ochres and green colours are very symbolic of the Australian nature and land. As Tukka wants to evokes itself as a an earth friendly and nature based company these colours really support this. The next step for me is trying to apply these colours to my symbols design!

:)

Illustrator Pen tool practice

Above are the three pen tool practice exercises for week two. I found these quite easy as I have used Illustrator before; although not for a long time so this was a great refresher! :)

Symbol experimentation

The Australian symbol i chose to experiment with is the Opera House. Above are a few of the different symbols and shapes i made with the silhouette.

GOLDEN CIRCLE- Activity 1

1. What symbols has the company used to represent the brand? Does the brand use any Australian symbols or icons in their designs (if so; identify the symbols and their meanings)
Golden circle has used a simple banner symbol as there logo with their brand name written on an angle within the banner. When placed on products and advertisements ‘Golden Circle’ also places the symbol of a rising golden sun behind the banner. This is something that can associate this brand with Australia, as Australia is known for it’s scorching summers and amazing sunny beaches.

2. What colours have the company used to represent the brand?
The colours used in this logo-type to represent the brand are red and yellow with a hint of white used for the text. Different shades of these colours have been used to create a palette of warm colours that evoke the meaning of the word ‘golden’.

3. What sort of message do you think the colours are trying to convey?
The choice of red and yellow are used to convey the meaning behind the company name, ‘Golden Circle’. Although red can be a very strong, overwhelming and powerful colour I think the way it has been used in this logo has made convey the message of a bright, fresh and almost ‘fruitful’ company.

4. What style of typography has the company used (serif/san serif/italic/bold) and what does this say about the brand?
This logo uses a simple, round san serif typeface. By using this typeface the brand is being portrayed as a clean, fresh-faced brand. The type-face is quite a sleek thin type-face that has been used in its original form rather than in bold or italic.

Source of image: http://www.goldencircle.com.au/